Monday, July 27, 2009

Cool New Designer: Saloni Lodha

Hey all,
Sorry for the lack of posting. Please try to bear with me--i am always so busy with family stuff, school and life in general so it's hard to update regularly but i love this blog and my readers so i'm always coming back to update, even if it is a bit sporadic. ;) today's entry features the beautiful designs of saloni lodha, a new designer who adds indian flair to modern silhouettes (<-- i always have trouble spelling that word). I found out about her after reading up on what Emma Watson was wearing on pretty much my favorite site of all time, www.redcarpet-fashionawards.com If you check it out, make sure to say that Zoe sent you!
♥ me


Saloni Lodha according to Vogue UK


SALONI, meaning beautiful in ancient Sanskrit, is the eponymous line from Indian designer Saloni Lodha. Born and brought up in India, between Rajasthan and Mumbai, the designer studied graphic design, textiles and print in Mumbai before moving to Hong Kong in 2003 – where she quickly made a name for herself by holding trunk shows of her bespoke dresses - and then to London to hone her skills with a couture hand-sewing course at Central St. Martins.


Following a stint at Issa London, Saloni launched her own label at London Fashion Week spring/summer 2008, the dresses drawing from her Indian heritage but in keeping with modern shapes and styles, couture detailing and luxurious fabrics.


According to Saloni, the collection is: "Designed for a girl who can be adventurous and feminine at the same time, who can be playful in the way she dresses with an underlying quality of elegance and charm."


and girls...let me tell you, she's absolutely gorgeous!




AND, her designs are on sale at my-wardrobe.com! if you have money and good taste, pick up a saloni lodha design! here are some from the site:


Scarlett Tight Shift Dress 50% off (i would wear this in a heartbeat, go to the site to see the details of this beautiful piece)


Cora Strapless Dress 60% off

Black Faye Dress 50% off (i love the dangling gold embellishment on this!)


i hope you enjoyed this entry, and don't worry--more are soon to come. :)

6 comments:

  1. Fabulous detailing on these pieces! I love the two dresses with the coral accent colors, and Saloni's dress in the second photo is adorable!

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  2. Her dresses are cute! I like them. Thanks for blogging about her.

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  3. Wow I love the Cora dress.

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  4. I'm with Coco... that Cora strapless dress is divine! I am in love!

    xoxox,
    CC

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  5. We all put our eyes on that Cora Strapless Dress... it's amazing!

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  6. mmmm that cora dress is beautiful!

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I am an immigrant. I was born in the caribbean and wish i was there rather than having to deal with the sporadic weather of chicago. I love fashion. My family is crazy, and blogging is a hobby that keeps me sane. I also strongly believe that it doesn't take money to look good, it just takes innate style.

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